The whole thing is a sham, and unless it's backed up with a big financial stick, nothing will happen. A month or so back while abroad in the EU, my operator sent a message along the lines of 'Great news! Data roaming is free in the EU! We are AWESOME! Please note that this does not include email or internet access, and is restricted to web access. To our site."
No, this is mobile operator hate, and your reading comprehension sucks - see my comment directly above. That document describes an alternate reality - I sure as hell don't get those tariffs from Telefonica.
You were complaining about lacking enforcement by the EU in your other comment. Firstly this is misplaced in this case - there is no central EU telecom regulator so it is up to the national member states to enforce it.
Secondly the quoted prices accurately describe reality once a cross-border element comes in - the EU cannot regulate your home market; for this reason, SMS are cheaper for me when I'm abroad then when I'm home as well.
If it is true that the tariffs do not apply for you, then just write an email to your telecom regulator, for example Spain would be http://www.cnmc.es/
