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I like that he is almost deferential to him; a huge portion of his readers are Da Vinci Code folks looking for more and I think people are often petty about these sorts of things.



The intersection between Ecco readers and the Dan Brown crowd, imo, is phi.


Ecco makes shoes btw, so the intersection might be indeed quite small ;)


They're spelled "Foucault" (ggp) and "Eco".


> They're spelled "Foucault"

Oops. Now it's too late to edit my comment.




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