Goes a long way to show the "power of juice". WoW is game that just feels good on the keyboard, and is intuitive. The controls and the UI are pretty great. It did not have, even at the time of the release, any new features, quite the opposite in fact. The graphical style was cartoon-ish, which accomodated older machines nicely.
Wish MMO developers would take a page out of Blizzard's book instead of trying some crazy arm's race of graphics/voice-over/what-not. There's definitely space for novelty, but in gameplay rather than gimmicks.