I think MS is responding to an existential crisis.
MS seemingly got blindsided by mobile. When it comes to a consumer who is personally engaging with a computing device nowadays and not just doing it for a job, a huge number of eyes are now glued to a device that doesn't use a Microsoft operating system, apps not written in a Microsoft language, utilizing backend services not running Microsoft servers. They own a good part of the boring corporate world people mostly dislike and a decent share of gaming, but consoles are fairly evenly split and their desktop gaming monopoly is only riding on a continually dwindling amount of momentum (a large chunk of games are multi-platform releases, desktop Windows and the Xbox are popular but not necessary for gaming to continue).
MS seemingly got blindsided by mobile. When it comes to a consumer who is personally engaging with a computing device nowadays and not just doing it for a job, a huge number of eyes are now glued to a device that doesn't use a Microsoft operating system, apps not written in a Microsoft language, utilizing backend services not running Microsoft servers. They own a good part of the boring corporate world people mostly dislike and a decent share of gaming, but consoles are fairly evenly split and their desktop gaming monopoly is only riding on a continually dwindling amount of momentum (a large chunk of games are multi-platform releases, desktop Windows and the Xbox are popular but not necessary for gaming to continue).