You might get that, or you might get undo blame on the sales team if lead quality is an issue. Of course, that's why it is critical to understand what a quality lead is, and have objective criteria for it.
Ultimately, I think the two disciplines, while related and needing to work together, are relatively separate. Their incentives should be aligned, and that is not always possible to implement in some sales organizations.
Ultimately, I think the two disciplines, while related and needing to work together, are relatively separate. Their incentives should be aligned, and that is not always possible to implement in some sales organizations.