"Concierge" is an analogy in this context, I think. That is, it's a starting point for your brain to have something to graft onto. In reality, the service is bound to be very different from a concierge once it hits legit MVP (with enough 'V' to genuinely validate a business) levels of traffic, the concierge analogy will start to be something deep in the identity of the actual product rather than the product.
You might have "classrooms" in your elearning software, but it's relationship to an actual classroom is metaphorical.
Anyway, the actual work is figuring out how to scale this. If scaling means a linear increase in people, you've got a hard problem to solve. It's not impossible. Uber needs another physical car for each simultaneous passenger. But, it's fundamentally different difficulties than "scaling" of a software.
Certainly. But "concierge" gives you a good handhold to understand a lot of the potential businesses that haven't emerged yet. Using the concierge model makes things like shyp and magic seem pretty obvious, for example. From there I think it's a lot easier to see what's possible, where the easy money is, and what the outlines of a viable product look like.
