Don't bother with widgets unless you know what you're doing. Creating an entire new site feature takes effort, and that's what coding for Facebook is. Farmville did it, those damn quizzes do it, but I haven't seen more than three applications in the last six months.
What you do is make a fan page for your product, and put everything you've got there. Fan pages are beautifully integrated and give you a lot of control over your audience. I used a fan page of myself to address young campers at a summer program and they're still talking to one another over it.
What you do is make a fan page for your product, and put everything you've got there. Fan pages are beautifully integrated and give you a lot of control over your audience. I used a fan page of myself to address young campers at a summer program and they're still talking to one another over it.