They could also charge for git-annex I think. It is not that they need their own type of private repo's to charge for that. By the way, GitLab.com offers unlimited repo's and 5GB per repo for free.
Forever, our business model is to make money with on-premises software (GitLab EE). In the long term we might add a marketplace to GitLab.com were you can subscribe to additional services (like Heroku does).
