I don't totally disagree. But honestly, people are too lazy to read most of either poster. If the entire thing was just
"AKIDO"
<picture of one guy throwing another guy>
603-431-8560
it would probably work as well as either of these designs, and they'll end up answering the same inane questions on the receiving end.
More importantly, the questions people ask can be good signalling to a business how they can adjust their offerings. There might be an entire market of people who really want to take Akido, but they can only do it on Thursday nights. This poster might filter them all out. But a bunch of people calling to see if they offer Thursday night beginner classes might cause the school to adjust their schedule to offer that class, thereby capturing that part of the market.
"AKIDO"
<picture of one guy throwing another guy>
603-431-8560
it would probably work as well as either of these designs, and they'll end up answering the same inane questions on the receiving end.
More importantly, the questions people ask can be good signalling to a business how they can adjust their offerings. There might be an entire market of people who really want to take Akido, but they can only do it on Thursday nights. This poster might filter them all out. But a bunch of people calling to see if they offer Thursday night beginner classes might cause the school to adjust their schedule to offer that class, thereby capturing that part of the market.