If AT&T is using this for advertising then I wonder what net effect it would have to take advantage of the no data cap on home Internet and serve them up a heaping helping of contradictory data. If you automate a process to search anything and everything (within reason) then their targeted advertising becomes...nonspecific advertising.
Amazon goes to AT&T to ask what users are searching and buy that data -> AT&T says they're searching everything -> Amazon stops writing checks to AT&T since this does them no good as far as choosing what to sell to which individuals.
Amazon goes to AT&T to ask what users are searching and buy that data -> AT&T says they're searching everything -> Amazon stops writing checks to AT&T since this does them no good as far as choosing what to sell to which individuals.