I'm I the only one that thinks this article is the stick part of the Hockey stick?
In other posts (http://www.joelonsoftware.com/articles/fog0000000017.html) Joel has said that: "Good Software Takes Ten Years. Get Used To it." And then makes reference to the hockey stick graph of sales figures for a couple of products
So ten years have passed for FogCreek and seems that now they are focusing on the stick.
I would say this is the next logical step in that strategy.
In other posts (http://www.joelonsoftware.com/articles/fog0000000017.html) Joel has said that: "Good Software Takes Ten Years. Get Used To it." And then makes reference to the hockey stick graph of sales figures for a couple of products
So ten years have passed for FogCreek and seems that now they are focusing on the stick.
I would say this is the next logical step in that strategy.