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I'm I the only one that thinks this article is the stick part of the Hockey stick?

In other posts (http://www.joelonsoftware.com/articles/fog0000000017.html) Joel has said that: "Good Software Takes Ten Years. Get Used To it." And then makes reference to the hockey stick graph of sales figures for a couple of products

So ten years have passed for FogCreek and seems that now they are focusing on the stick.

I would say this is the next logical step in that strategy.




Joel knew you need developers to make the flat part, but it sounds like he's realizing you need salespeople to claim the steep part.




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