Does anyone have any suggestions for promoting an open source project? I hate mentioning my side project on various forums, even if it is topical -- it makes me feel spammy. I thought about taking out some ads once I add in a few more "enterprise" type features, and was hoping that some open-source focused sites would have a discount on advertising open source projects using unsold ad inventory. I'd also like to find someone to work with that can point out deficiencies in the project web site, or general improvements/features I should add.
Sure, these are boring things to work on, but in my experience these are what have let separate a mature project that I can see works from a less mature project that may introduce even more bugs and maintenance.