"He's trying to sell a visual coding tool" would be a statement of fact.
"This is the essay of a man trying to sell a 'visual coding' tool", is a snarky statement that insinuates of Chris' motives.
Just like "X is a jew" is a statement of fact, but "X's essay is the essay of a jew" is an insinuation of some (sinister?) plot.
>Maybe he was inspired to sell the visual coding tool BECAUSE of his beliefs, not the other way around.
Or maybe we should just discuss the ideas and beliefs, and leave what he wants to sell out of it? One can agree 100% without wanting to sell anything, and is disrespectful to even hint at attributing that to marketing.