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Hah, good point. That might be the only one that actually works.

However, it has an advantage in that it's rarely the start of a sentence (usually it will be The iPhone), and anyone using a Mac will have it autocorrect.




> usually it will be The iPhone

So the brand still doesn't work, since Apple never uses an article.


“The best iPhone […]”

They do use articles in their presentations sometimes, though




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