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Another common sales technique is to have 3 models in a line - the stripper, the standard, and the deluxe. The stripper was barely functional, and its sole purpose was to have a cheap price to attract customers to the showroom. The deluxe had every silly feature the manufacturer could think of, like pinstriping on a dishwasher. It had a very high price. It's sole purpose was to 'frame' the price of the standard model and make it look like a bargain.

The standard model was the one the manufacturer expected to sell. Of course, the rare price-insensitive customer would buy the deluxe, and the salesman was happy to sell that and collect the large commission.




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