I think WalMart is pretty focused on free ship-to-store. This doesn't appeal to me at all since I live in a big city and going to a suburban Walmart would be a big production. It makes a certain amount of sense for my parents since there's a Walmart neighborhood market five minutes from their house. It eliminates one risk of online purchases (package sitting on your doorstep) but introduces the inconvenience of parking and getting your product from the store's customer service department.
Every time that I have used Ship-to-Store from WalMart, I have had to spend at minimum 30 minutes between entering and exiting the store parking lot. Most of the time, I have to hunt down a store employee myself, because unlike the customer service desk, the Ship-to-Store/Layaway desk is not continuously staffed.
WalMart is great when the value of your own time is not very high, but at some point, it is glaringly obvious that they keep prices lower by making all their customers spend just a little bit more time in the store than absolutely necessary.
So the inconvenience is very inconvenient. It is only made worse by the fact that I didn't shop for the items, and didn't buy them, but I'm simply the one who drives past a Wal*Mart every day. For the shopper, it really is free at-home delivery. For me, it is, "Hey, guess what? You get to flush half an hour of your life down the toilet today--what a deal!"
Ship-to-Store is precisely the reason why I fear Amazon Locker and other "ship it the last mile yourself" services.
