On: The Doctor Who Championed Hand-Washing and Briefly...

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and check -> The Semmelweis reflex or "Semmelweis effect"

"The Semmelweis reflex or "Semmelweis effect" is a metaphor for the reflex-like tendency to reject new evidence or new knowledge because it contradicts established norms, beliefs or paradigms. .. "

http://en.wikipedia.org/wiki/Semmelweis_reflex

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Aaron Swartz himself wrote about this kind of situation: http://www.aaronsw.com/weblog/semmelweis