Comparable Verizon service appears to cost between $200-$400 a month (though it's available almost nowhere.) At that price you can bet they'll waive a $100 installation fee.
You're talking about Verizon, though – the dslreports.com forums are full of people talking about being charged installation fees even when they've moved into a place which was already wired by the previous occupant.
In my neighborhood they ran promos (we have 3 competing high-speed ISPs) but even then some people reported having to call to actually get the correct bill.
That wouldn't surprise me. CenturyLink here did a door to door campaign advertising their Gigabit service.
Wouldn't be anything unusual, except for the fact that the nearest address to these doorsteps that could get this service were 55 miles away in Seattle.