So true. The alumni that keep colleges alive are pretty generous after winning seasons.
It's also interesting to me how this trickles down to high schoolers. Tons of kids do athletics in high school because it will get them into college (or maybe the NFL) but for the most part people are no longer into it once they are in college.
Most college freshman I know are pretty much done impressing people with athletics. It might get them laid or something, but it has little value beyond staying healthy, doing teamwork, etc. Not that that's bad, but Goldman Sachs doesn't really hire based on athletics.