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Many/most sites do A/B testing and there is nothing inherently wrong with it, so why would it be classified as spam?



I think what they're trying to say is that sites that specifically test just to garner clicks, as opposed to conversions & sales, could be deemed as being "spammy".

In the content world, would you rather sites have good content or good traffic? The trend seems to be that these two are not always correlated.




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