Really? If @LizardMafia begins attacking someone, Kim can revoke the licenses.
Also, it could very easily be a honeypot. I give you a voucher, and you activate it from your IP, I give it to the authorities. If one time you don't login to your account from behind a proxy/vpn/tor, I can give your IP to authorities. This isn't advisable to Kim, but it is a possibility.
This really only shows that Kim is in it for himself, just like with his previous ventures. The post gives Mega exposure (good for him), plus it frees up the XBOX network (also good for him), which I'm sure he is playing today since apparently at one time he was one of the highest ranked players in the world.
Don't think of it as anything other than self interest.
Also, it could very easily be a honeypot. I give you a voucher, and you activate it from your IP, I give it to the authorities. If one time you don't login to your account from behind a proxy/vpn/tor, I can give your IP to authorities. This isn't advisable to Kim, but it is a possibility.