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>Not a lot of sizzle and flash in these slides, just hard numbers and facts.

I agree. Seeing this deck provided some positive re-enforcement of my opinions of oft-fluffy VC-world. Mainly, that it can come down to "show me the numbers".

I'm reminded of an anecdote from the first season of The Apprentice. An early team task was to sell as much Donald Trump branded bottled water as possible. The team sat down and put together a presentation, complete with stories on the gathering location, filtering process, bottling procedures, and on and on. After the tale was spun, they headed to a nightclub to try for some sales. They sit down with the bar owner and get into their spiel. After about two minutes the proprietor cuts them off and says, "We're talking about bottled water here. Tell me the price and how much you can supply."

My point is that it's nice to see VCs say "show me that the numbers work, nothing more." That said, Mr. Horowitz, in the press release, was quick to point out that this was as much an investment in the founders as anything.




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