I still am not sure why to choose Mixpanel over their competitors though. I use Flurry and Google Analytics right now, and (as noted in their slides), they are free. What does Mixpanel bring that they don't?
If you say real time, then I'm not sure the 15 minutes it takes GA to add new data is really worth it. I have 20+ million data points a month but the percentage of my profits that Mixpanel would cost for that is crazy.
Also, Parse is now letting you track analytics real time completely for free in unlimited numbers.
I personally use Clicky Analytics which costs me like $12 a month. Gives me real time tracking, Twitter campaigns and a whole bunch of other stuff in a no nonsense interface that is easy to use. Of course, I don't need detailed analytics nor need to action particular events like sales, etc (because I just track simple apps and blogs). Google Analytics falls into the same category as Clicky and other basic analytic platforms, they show you the views, but don't really let you dig deep and query it.
I've always seen Mixpanel as a mixture between an analytics tool and a data analytics platform. Seeing the number of visitors is one thing, but being able to action specific events and drill down in the data is where a product like Mixpanel really pulls away from the pack. I like how Mixpanel allows you to query your data like you are querying a MySQL database.
A perfect use-case for something like Mixpanel is online media. Say for example you are Youtube. You don't want to just know what videos the most popular or which videos make the most money, you want to know where the people are coming from and what is driving them to consume specific media. If 15% of your revenue is coming from say the top 5 Youtuber's, you want to know how those Youtube channels are getting their traffic, is it subscriber count or something else? You want to ask questions like, "Of the top five Youtube channels, how many of them received their views from Google Plus shares?"
Thanks for the explanation. It doesn't sound like something that would be worth it for my company, but I can at least appreciate the value to some other companies now.
I don't know about Parse, but Flurry and GA track on an aggregate basis, not user basis. Mixpanel (or KISSMetrics) are good solutions to track data per user basis and a lot more in-depth tracking. Flurry tracks retention, but it is not very extensive. I don't think GA tracks retention. Mixpanel does a good job of looking at retention metrics and deep dive.
Mixpanel can certainly be a lot better in data visualization/reporting features and pricing.
The reason my company chose Mixpanel was their privacy policy. We are privacy-focused, so the idea that providers like Flurry or Google Analytics have access to our customer's data was not something we were comfortable with.
If you say real time, then I'm not sure the 15 minutes it takes GA to add new data is really worth it. I have 20+ million data points a month but the percentage of my profits that Mixpanel would cost for that is crazy.
Also, Parse is now letting you track analytics real time completely for free in unlimited numbers.