My gut feeling is the valley has turned sour on fb far ahead of the facts.
These app (especially gaming) companies are profitably running ads on fb. Many of which have spend hundreds of millions on advertising, primarily through fb (by a long shot over Google).
Other genres of apps are starting to migrate to the gaming strategies of acquiring users and increasing retention with ads.
CPMs on fb are rising, not falling.
Brands haven't successfully migrated to mobile advertising as a whole, and when they do I think fb will be the primary choice.
I don't think VC funded negative value ad campaigns are a notable portion of fb revenues.
I would love to be proven wrong on any of these assertions.
These app (especially gaming) companies are profitably running ads on fb. Many of which have spend hundreds of millions on advertising, primarily through fb (by a long shot over Google).
Other genres of apps are starting to migrate to the gaming strategies of acquiring users and increasing retention with ads.
CPMs on fb are rising, not falling.
Brands haven't successfully migrated to mobile advertising as a whole, and when they do I think fb will be the primary choice.
I don't think VC funded negative value ad campaigns are a notable portion of fb revenues.
I would love to be proven wrong on any of these assertions.