On: The most popular web sites every year since 1996

[nostrademons]

The article says that it's based on comScore, which groups all properties owned by one company under that company. So really "top web companies."

[js-coder → nostrademons]

Still really surprising for me. I would've thought Google search alone would easily outperform all of Yahoo. And then Google also has YouTube, GMail, Maps etc.

[nostrademons → js-coder]

I think the comScore data may be biased; IIRC they rely on a toolbar that's installed along with crapware, and so it'll be biased toward users who are willing to put up with crapware.

[shawndumas → nostrademons]

Google Display Network Ad Planner rates Yahoo 3rd [1] (but does not count itself but does include YouTube so ...)

---- [1]: http://en.wikipedia.org/wiki/List_of_most_popular_websites