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In today's hypercompetitive world, branding is key. Compare:

"Photorealistic image composition from simple sketches"

             vs.
"This Is a Photoshop and It Blew My Mind - Photosketch"

Which one would you rather click on?




The former, obviously. This is why I can't have nice things :-D


And some one said HN doesn't accept sensational headings.

PS: It was in the days I started here. Fair enough, it has been a while.


The one that isn't a PDF.




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