>recently their monetization offering (advertising platform) has become far more impressive.
I wonder whether a saturation point will be reached with regard to our willingness to view ads in general. More specifically, might this happen in a way that impacts the viability of ad-supported models that rely on the "build an audience, then ad them to death" approach?
Google Facebook, Pinterest, Twitter, and others all command a great share of our attention and rely largely on the model. Youtube also seems to be showing more ads. I have also noticed that some sites which feature, say 1 minute or less news clip videos, show 15-30 second ads before each one. Personally, I have stopped using these because I find it obnoxious. I get that they need to make money, but at some point, they crossed my personal threshold.
The net is that we are more and more inundated with ads, and I wonder if the effectiveness of those ads will wane to a point where their value can no longer deliver the massive value upon which so many companies rely.
I wonder whether a saturation point will be reached with regard to our willingness to view ads in general. More specifically, might this happen in a way that impacts the viability of ad-supported models that rely on the "build an audience, then ad them to death" approach?
Google Facebook, Pinterest, Twitter, and others all command a great share of our attention and rely largely on the model. Youtube also seems to be showing more ads. I have also noticed that some sites which feature, say 1 minute or less news clip videos, show 15-30 second ads before each one. Personally, I have stopped using these because I find it obnoxious. I get that they need to make money, but at some point, they crossed my personal threshold.
The net is that we are more and more inundated with ads, and I wonder if the effectiveness of those ads will wane to a point where their value can no longer deliver the massive value upon which so many companies rely.