s/specialist/generalist. Unless you are using a different definition for those words, I don't know why you would call Toyota a specialist brand relative to Tesla.
Somewhat, brain went straight to "brand specialising in mass market" which was already incorrect but still understandable. Unfortunately I also wanted to avoid repeating "mass market" hence the shortening.
"Specialising in $0"=="someone with expertise in $0" is wired in my brain without any validation of $0.
