Sales = helping people pick the thing they know they want
Marketing = figuring out what people might want and giving them guidance
Domain knowledge is helpful for both of these, but so is contextual history. That is why Pinterest is so brilliant. They are building a highly personal style graph and in many ways, that will be easier to monetize than Facebook's social graph.
Marketing = figuring out what people might want and giving them guidance
Domain knowledge is helpful for both of these, but so is contextual history. That is why Pinterest is so brilliant. They are building a highly personal style graph and in many ways, that will be easier to monetize than Facebook's social graph.