A gorilla is the company that controls the market. The market does not have to be in the billions.
This blog post does not reference a gorilla and its not even clear there is a developed market, so he is using the term incorrectly. His competitor is just a startup with more funding then he has.
This blog post does not reference a gorilla and its not even clear there is a developed market, so he is using the term incorrectly. His competitor is just a startup with more funding then he has.