also, clicker seems to be getting a lot more publicity. this is obvious considering they have more money, PR people, or whatever, but you should work on some basic attempts to get your name out there. why aren't you on crunchbase? googling "set jam" sends me to a website on proper handling of cherry jam. The way to win against the gorilla is to use your position as a PR move and write to dozens of blogs, forums, and newspapers (even those old things on the tree-based substances are still read, especially when content is placed online).
You are definitely facing unbalanced competition, the way to beat the bogeyman is to enhance your product's value proposition and use every opportunity for free PR
edit: I do understand the company is called "setjam" not "set jam" but, I imagine many others do not
Believe me, this is what really scares me. I feel like a lot of the startup game has turned into a popularity contest, and I've never won a popularity contest in my life. If you look at my twitter stats or blog traffic, you can see that I just write about geeky things that no one cares about. Promoting myself just doesn't come naturally.
My hope is that by listening to our users and focusing 100% on them, we can build a better product and that will be enough. In the end though, I'm the CEO and I've promised my team to get the word out so our efforts aren't in vain. I've set myself to tackling the PR problem with all the intensity I bring to our product. I hope it's enough.
You are definitely facing unbalanced competition, the way to beat the bogeyman is to enhance your product's value proposition and use every opportunity for free PR
edit: I do understand the company is called "setjam" not "set jam" but, I imagine many others do not