On: Are we at Peak Google?

[spindritf]

Google managed to ride two subsequent waves: web (not pc which came before) and mobile. Between Glass and Magic Leap, they're well on their way to catch the third wave of virtual/augmented reality.

And native adverts, really? Let's hope this is not the grand industry of the future. Not for Google's sake but for our own.

[acgourley → spindritf]

Claiming that VR/AR is a wave on the same order of magnitude as mobile a bold statement. Mostly AR/VR extend existing waves. They make gaming better. They make mobile better. They are not by themselves the same kind of shift as PC -> Mobile.

[natrius → acgourley]

Claiming that virtual reality is a wave on the same order of magnitude as mobile is an understatement. High fidelity virtual reality will change the way we communicate. It'll change the way we live.

[72deluxe → acgourley]

I would agree. Web use and mobile don't look particularly "dorky" but AR/VR does, which is a barrier to adoption.

Also, PCs had a definite use-case but I don't see AR/VR as having one, particularly as audio/video conferencing already fills a hole.

I mean, VR helmets have been around for decades? But you don't see people rushing to get them, other than a small gaming minority?

[frandroid → spindritf]

Huh, Google Glass is a failed product so far.

[ux-app → frandroid]

I think it's a little early to tell if it's a failed product. It might be in terms of unit sales, but I'm sure that in terms of the knowledge and understanding of AR, Google are probably in a good position to capitalise on the (hopefully) coming AR/VR wave.

[missserenity → ux-app]

Did Windows Mobile help Microsoft capitalize on the Mobile revolution? A too early product doesn't always help you capture the value of coming wave.

[acgourley → frandroid]

Google Glass isn't a product yet, so it's unclear how it could be a failed product.