Judging from the replies, it seems to have backfired probably because he did not acknowledge the errors on his side (shipping a lemon, unresponsive over email and not having provided a refund yet).
Worse, he doesn't seem to realise that the name-and-shame was a result of his and ultimately RoboCoin's actions.
Edit: The correct response would have been to issue a refund immediately, acknowledge and apologise for the issue, highlight the trouble area (upstream supplier issues or whatever lead to this), and commit to solving or already having solved this problem for future clients + internal review of this mishap.
When I clicked on his nickname, robocoinjordan, few hours ago there was ANOTHER post from him where he states he is sorry and just wired the money - it seems that second post is also deleted now
Judging from the replies, it seems to have backfired probably because he did not acknowledge the errors on his side (shipping a lemon, unresponsive over email and not having provided a refund yet).
Worse, he doesn't seem to realise that the name-and-shame was a result of his and ultimately RoboCoin's actions.
Edit: The correct response would have been to issue a refund immediately, acknowledge and apologise for the issue, highlight the trouble area (upstream supplier issues or whatever lead to this), and commit to solving or already having solved this problem for future clients + internal review of this mishap.