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Reasons for backlash (all aren't true for every retailer & every product category, but frequently, this is what people complain about during these huge sales). The sentiment was similar yesterday across the board:

- Didn't prepare well for the rush of buyers. It was an online stampede, all day. Frequent server timeouts. Products lost from cart, technical issues due to which discounts were shown incorrectly, product cancelled after purchase was completed. These are primarily technical failures.

- Non branded items are very frequently listed at more than MRP.

- Sub-standard products (factory seconds, poorly packaged returned items, damaged boxes etc.) are sold off as new items.

- The brouhaha was not worth the time for most. E.g. snapdeal listed iPhone 5s for about $400. God knows how many pieces they had in stock. It could be 0, 5, 100. However, if they go out of stock in 5-10 seconds, they are probably hoodwinking the customers.




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