Sorry, I assumed you were the OP because you were talking about the market, etc. So I was writing in Levleframes general direction ;-)
I agree, he could succeed with the right marketing, especially with a lot of tutorials for the DIY market.
As far as a Klimt poster, it's surprising what people spend to frame posters. Ordering online is nothing new and tons of people order posters online, but people don't frame online because it's time-consuming work that takes practice and a lot can go wrong. You would be surprised how many people have a lot of difficulty using a ruler! Even professional framers. Which leads to returns & recuts for this website. Did the customer drop the frame, did the moulding warp from humidity? How do you know?
If you brought me a poster and you're not telling me you're on a budget, I'd work with you to choose frames for you and the art and depending on your level of involvement, I'd pick colors that we both agree look awesome. Often cost is the last thing discussed. Some stores, maybe you're spending more time to dial back a design to save money. It's like selling anything, what seems like a lot to me is affordable to somebody else. There are ways to save money but that's a long tangent.
Cost mostly depends on the scale, the quality of glass and your taste. Some frames are just expensive because of the labor involved, the country it's from, etc. You can also go crazy with fabric mats, stacking fillets, raising/floating elements and on and on. For prints 20" wide (just reading your website) that's going to be more affordable because you're using smaller sheets of glass and standard mats. But maybe with medium format film, those prints could be huge. Larger scale means larger glass, oversize 60" mats, shipping gets more expensive, everything is more difficult and cost goes up exponentially.
There's no typical scenario, that's why custom framing is so interesting. A microchip manufacturer could spend the same framing chip designs as the cigar bar framing ads for urinals.
As far as a Klimt poster, it's surprising what people spend to frame posters. Ordering online is nothing new and tons of people order posters online, but people don't frame online because it's time-consuming work that takes practice and a lot can go wrong. You would be surprised how many people have a lot of difficulty using a ruler! Even professional framers. Which leads to returns & recuts for this website. Did the customer drop the frame, did the moulding warp from humidity? How do you know?
If you brought me a poster and you're not telling me you're on a budget, I'd work with you to choose frames for you and the art and depending on your level of involvement, I'd pick colors that we both agree look awesome. Often cost is the last thing discussed. Some stores, maybe you're spending more time to dial back a design to save money. It's like selling anything, what seems like a lot to me is affordable to somebody else. There are ways to save money but that's a long tangent.
Cost mostly depends on the scale, the quality of glass and your taste. Some frames are just expensive because of the labor involved, the country it's from, etc. You can also go crazy with fabric mats, stacking fillets, raising/floating elements and on and on. For prints 20" wide (just reading your website) that's going to be more affordable because you're using smaller sheets of glass and standard mats. But maybe with medium format film, those prints could be huge. Larger scale means larger glass, oversize 60" mats, shipping gets more expensive, everything is more difficult and cost goes up exponentially.
There's no typical scenario, that's why custom framing is so interesting. A microchip manufacturer could spend the same framing chip designs as the cigar bar framing ads for urinals.