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If reminding customers that they are actually making recurring payments to a company causes that company to go out of business, I don't think we need to shed any tears.



I think he meant that a sudden huge drop in recurring revenue out the blue can sink a small business while it's getting established.

I could see that.


I meant what noir_lord said. Ira Glass' monthly donation to NPR got cancelled when Target breached, for example. You can probably back date such things, but a lot of people don't.


You mean "If requiring customers to go through the trouble of re-submitting all their payment information…", surely. Because what we're talking about here, not merely reminding them that they are paying.




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