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I think he's mainly trying to weed out people with one-off transactional sales, like online stores. Josh has mentioned a few times that occasionally they'll sign up and end up churning out because the model just doesn't work for them. But yeah, it could definitely work if you ran like a membership site off of Stripe. Not exactly a SaaS, but same sorta rules apply.



Fair enough. I could see that being an issue. I'm sure targeting SaaS business specifically also makes it easier to create cohesive marketing.


Really any "recurring subscription" business will work just fine as long as you're using subscriptions/plans within Stripe. "SaaS" is indeed infinitely easier to market to and in reality is the lions share of "recurring billing businesses that actually make money" :)




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