Came to say pretty much the same thing. This is extremely creepy given the nature of Google as a data munging operation that converts data to ad revenue. On the other hand mikeleeorg makes a good point. In the past competitors where sued out of the water by Blackboard. If Google puts some pressure on them and makes the data easy enough export then a more agile company can have a shot at improving things. That's a pretty long chain of extremely happy accidents though.