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The model is working for them, so why would they change?...



Yes, that's exactly what they probably think. It's a very conservative way of doing business, the classic approach of the established interest. As they twiddle their collective thumbs, the world demonstrably changes around them.


Yes, I agree with you. But here is the bigger point: unless your job is working with technology (and sometimes even in this case), you don't disrupt a business that is working for you. While this seems strange for people who are trying to disrupt existing business models, this is exactly the right thing to do if you are in a traditional company...




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