DVD production for non-mainstream films was an iffy business at the best of times. Sales figures for even a company like Criterion were MUCH lower than you might expect. It didn't take much piracy to destroy what was already a marginal business.
Source- Friends who went out of business as the market died. And industry sales report data that showed the small size of the market to start with.
Source- Friends who went out of business as the market died. And industry sales report data that showed the small size of the market to start with.