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"Hard to find developers" just means "Hard to find people who will do X when we pay Y". As for cost of living, if NYC/SF tech companies offer competitive salaries for those areas (like $150k) that must be a fortune for people working remotely from almost anywhere else. So assuming that remote work is quite normal, and the companies accept paying SF salaries to remote workers from everywhere, I can't see how they can fail to find talent.



Personally I think there's a cultural aversion to competing on compensation.




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