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But as the threat becomes imminent, the appearance of "externalized" cost diminishes and the value on protecting those resources increases and they are no longer external.

We're already seeing this as several big companies and funds are suddenly putting real money into "green energy."

It'll always be harder for for-profits and bottom-line driven funds to pay to not have action, but nations are now apparently doing this. I wonder how much of that is accounted for in known corruption. (In the U.S. we call it lobbying.)

Edit: trying to clear up the "externalized" sentence. What I mean is that "external costs" aren't so external at a certain point.




> But as the threat becomes imminent,

You have too much faith that by the time people view the threat as 'imminent' there will be anything that can still be done.


I wasn't really referring to the generally people, I meant "imminent to businesses."




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