How you feel about this probably centers around whether you view SSL more as a cryptographic means of securing a connection (stopping traffic snooping) or if you view the SSL+Browser iconography as a means of site identification (stopping phishing attacks).
I came to this discussion to dismiss the technical relevance of EV certificates, but frankly, it never occurred to me that iconography could mitigate a phishing attack. That's interesting.
Here's a visual comparison I put together:
https://www.expeditedssl.com/pages/visual-security-browser-s...
How you feel about this probably centers around whether you view SSL more as a cryptographic means of securing a connection (stopping traffic snooping) or if you view the SSL+Browser iconography as a means of site identification (stopping phishing attacks).