What bothers me is that we'll likely never see an API for all this content. TV software is spectacularly awful. Netflix is merely mediocre, which makes it feel like pure awesome compared to the piss-poor UIs that TV users are familiar with.
of course, content wins so the interface is bottom priority. But without an API, there is no way for a 3rd party to provide a better layer over the content.
If I were a channel, this would be something I would really want to look into -- imagine different software services or internet services directly licensing/subscribing your content instead of you feeding Comcast.
An open API so that pretty much anyone could subscribe to X channels and mash them together in an app or program to do whatever they wanted. Truly a la carte, like downloading books and being able to pick your eReader or library software.
of course, content wins so the interface is bottom priority. But without an API, there is no way for a 3rd party to provide a better layer over the content.