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Interesting he uses Google Analytics as a "Google is tracking you" story when the real trackers are the companies that put Analytics on their web site. And all that tracking is now from a company they only bought relatively recently (Double Click) that had been tracking you long before Google bought them. But Google isn't the only company that does this and it's been done in far more places than just the web and not by Google and for decades.

Tracking you by marketing companies has been happening since I was growing up in the 60s. The only difference between then and now is it's also happening on the new internet thing. Everything else tracks you, too.




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