I have to disagree. I worked with someone who got an iphone the first week they where available; it probably involved standing in line for a day or something ridiculous. But while the videos that Jobs did where pretty amazing, when you held it in your hand and played with it, my thoughts where 1 - holy shit I need this, and 2 - using fb on this thing is going to be like crack. Maybe I was over optimistic, but I was pretty confident everyone with an ipod or a train/bus commute was going to have one pretty soon.
I still believe any ceo of a cell phone manufacturer who got one (and they all should have purchased an iphone on the first day) and didn't immediately see the future unfolding in front of them is incompetent.
I'm not so surprised, because if you followed the market at that time closely, the iPhone was much less of an obvious innovation than it is in retrospect.
For starters, we'd had PDAs with touch screens for years, and they were hot in the business market for a while, but remained a niche product. Even when they got built in phones.
We'd had tablets since at least '99 (I worked on the software for one in '99 and we were certainly not first), and they'd remained a niche - either underpowered or overpriced (the latter typically being pretty much laptops with a swivel display).
When we tried to build interest from partners in our tablet in '99, it quickly became clear the market was not at all ready. People didn't understand why they'd need or want a product like that. Ericssons "Screen Phone" suffered the same fate, and quietly disappeared. (Though both the tablet I worked on, and the Ericsson Screen Phone were limited severely by being tied to ISDN base stations rather than truly mobile).
And it stayed like that for several years.
If you'd played with that stuff, the iPhone looked like an evolutionary step of a niche product.
If you were intimately involved with these markets at the time, it'd be easy to assume that the tepid response was still going to be the case when the iPhone arrived, and that at least you'd have plenty of time to see how the market was maturing before needing to respond. Let someone else make the expensive market lessons for you.
It's one of those cases where being too close to the technology was a disadvantage for many, because it meant not so easily seeing that this was the evolutionary step that finally would tip things over into creating excitement amongst regular people.
You had to learn how to print a new alphabet just so on a Palm Pilot. An iPhone gave you a virtual QWERTY keyboard. It was arguably slower to use for some people than the Palm shorthand, but any idiot could figure out how to use it. The rest is history.
Having an app store on the device probably helped as well, as you could easily add little features that mattered to you with much less hassle than a Palm Pilot.
I loved my Palm Pilots, but iOS (and Android) killed 'em dead.
Absolutely - all of the devices I mentioned had usability problems that are obvious in retrospect. But they were not so obvious for users steeped in this technology when looking at the first versions of the iPhone.
For my part, I was not at all interested in the iPhone: The keyboard was useless to me. I have big hands. The error rate I get with the iPhone keyboard made my (long discarded by then) Palm Pilot seem like the futuristic sci fi device. It wasn't until I tried one of the keyboard replacements for Android, on a bigger device, that I started preferring an on-screen keyboard.
Today I'm happily using SwiftKey on a 5.6" Android phone, so I'm back to swiping, though whole words rather than character by character, and I'd not rule out going to 6" next time. Going to an on screen keyboard felt like a massive step down after I'd tested friends iPhones. And a touch screen that didn't work with a stylus (without a massive tip) felt like a big step backwards.
The iPhone was obviously superior to dumb feature phones when it came. But lots of people in the industry had not had dumb feature phones for several years by then, and had learned to cope with (work around) or even like the things that the iPhone solved. That easily makes you blind for how other people will take to it.
I still believe any ceo of a cell phone manufacturer who got one (and they all should have purchased an iphone on the first day) and didn't immediately see the future unfolding in front of them is incompetent.