It's somewhat of an indictment of our industry that I genuinely can't tell whether this is clever, semi-ironic marketing for a real product or flat-out satire.
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I still can't tell if it's real or not. If this is a parody of random CRUD apps, it's spot on :)
Internet culture is pretty self referential, and I think the culture of the internet extends to the tech industry (and vice versa). I don't think it works all that well in marketing, but I wish it did!
A sense of humor is a good thing and can be extremely powerful in marketing. But self referential humor is often too niche unless you really really know your target audience and you're reasonably sure they'll get the joke.
For the record, it's marketing for a real product. I think hipsters are becoming overrepresented in tech marketing though, haha.
The ordering page actually sends you to PayPal to pay now (someone said it wasn't working earlier). Also there are installation videos on the support page. So it's a real product.
I guess I've just had a stroke, or am totally out of the loop on modern copywriting. And the website itself is broken all over the place.
If you're doing mockups, the PS actions at http://www.psdcovers.com have been really useful for me, and they look really great. Nothing quite like the (quite nice) perspective view from this site, but lots of devices in use etc., along with physical products.
If you'd read the copy you'd realise it's designed by Blaz (from Dribbble), I'm just posting on his behalf :)
Edit: it was really just a way to start building photoshop plugins to see what the ecosystem is like, we've got 4 new plugins that are actually useful for a wife audience coming out soon.
Yes, I realize that :) It just seems like such a fad and then especially in the area of design where people tend to want to have more control over things. I'd expect the "v1" to be good enough for them to base any further tweaking on.
Oh well. I also cried "fad" when reading about Minecraft, Bitcoin, the grooming of beards, the resurgence of PHP and various other things, so what do I know?
Only if you are trying to make an otherwise unremarkable design look much better than it is. This is gimmicky and misleading. This is what's been ruining Behance and Dribbble for a while now, pushing total crap to the front page just because it looks pretty and forcing others to focus on superficial decoration rather than on actually important parts like interaction and convenience.
The copy is spot on and sarcasm is well justified. Well done, OP.
If it's useful and the copy is meant to appeal to its target demographic, what's wrong with that? Clearly a lot of potential buyers seem to be appreciating the humor...
So, hold on, you're charging $19 for rendering a picture on two triangles? Damn, thats a pretty good business model - not sure anyone will fall for it though.
I can't figure out exactly what you mean but I'm guessing that you consider the word "slave" to be racist, which makes me wonder if you're just parodying something. I'm too old to get the super-sensitivity that plagues modern youth so i often can't distinguish serious vs parodic positions. little help?
I didn't quite pick up the stuff relating to slavery, but I'm pretty sure that the market of 'designers with STDs' is pretty slim and won't be feeling too outraged.
I'm not the target audience, so I can't really give you any real feedback on the plugin, but I love the copy and spammed it all over the twitterverse. Good job!
(btw, it looks like you forgot to replace some copy&pasted text under "How it works")
EDIT: I also love the picture on the bottom. It took me a while until I got the point, but it's great.
> but I love the copy and spammed it all over the twitterverse
Whoa. So for a while I wondered why the authors would be such shitty thick dicks but now I know why. In the "Attention Economy" (ugh) this is apparently what you need to be doing in order to be viral. So "viral" was actually a spot-on phrasing from the very beginning, anticipating that ultimately only rather sickening style will become indeed "viral".
Now it's satire. A few years from now this kind of copy will go mainstream and kids will grow up to it. I'm scared shirtless about my old age now :D
I'm pretty much with you here. Saw a few comments on how it's hilarious and awesome copy, and all I saw was a bunch of cursing and... Well, and more cursing, I guess.
Don't get me wrong, I'm pretty foul-mouthed myself, a bit too much, even. And I'm not totally against cursing in a page like this, target audience and all that.
But I find this to be totally UNfunny. Reminds me of a little kid saying "poop!" and bursting into laughter. Made me scared about my age as well.
While hilarious, I can't tell if this is real or not never having used photoshop. It doesn't seem like this actual does anything other than rotate your image 45 degrees and give it a 3D effect.
