"We're sorry but this site is not accessible from the UK as it is part of our international service and is not funded by the licence fee. It is run commercially by BBC Worldwide, a wholly-owned subsidiary of the BBC, the profits made from it go back to BBC programme-makers to help fund great new BBC programmes. You can find out more about BBC Worldwide and its digital activities at www.bbcworldwide.com."
It's not that weird if you understand the market in the UK.
As the BBC is a publicly funded broadcaster in competition with advertising supported private entities it has to be very careful to keep a Chinese firewall between it's commercial arm BBC Worldwide and the stuff that is done with public money otherwise the other broadcasters will jump all over them with the regulator and the fair market bodies.
