> A 12-page expose that took a journalist 8 months of intense investigative work to produce (...)
I think that such content would fare better if it wasn't presented as 12-page expose. It's true, people (myself included) have extremely short attention spans these days (frankly, for good reasons). The content should adapt. I don't say, skip the 11 pages and go for List of 10 Reasons Why This Shocking Revelation Will Mesmerize You. Just drop the story format and make content explorable. I'd love to have a tl;dr of the important points and then an ability to go and explore chains of evidence, and even the full biographies of everyone who talked to the journalist and their dogs.
I think that such content would fare better if it wasn't presented as 12-page expose. It's true, people (myself included) have extremely short attention spans these days (frankly, for good reasons). The content should adapt. I don't say, skip the 11 pages and go for List of 10 Reasons Why This Shocking Revelation Will Mesmerize You. Just drop the story format and make content explorable. I'd love to have a tl;dr of the important points and then an ability to go and explore chains of evidence, and even the full biographies of everyone who talked to the journalist and their dogs.
Anyway, just my 2ยข.