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> I really do feel Amazon is on the consumer's side. $15+ for a non-transferable ebook is ludicrous.

Hmm. I agree that that price is in many cases too high. But as you say, that's because ebooks are non-transferable. Is creating and selling the devices and marketplace that make those ebooks non-transferable also on the consumer's side?

Amazon could have adopted EPUB for the Kindle instead of making their own ebook formats, and they could have pushed for higher-priced-but-transferable ebooks without DRM. They haven't done either at any point. It looks to me like Amazon is only on the consumer's side when they can strongarm the consumer into spending more money at Amazon.




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